Build-A-Bear

I was leading the art team on this MMORPG for Build-A-Bear Workshop™, which was the online aspect of their “make-your-own-teddybear” experience.

I was able to design from the ground up a new structure in Flash for creating the customizable avatars, allowing for a larger amount of customizable parts, greater flexibility in the animation, a simpler pipeline for art production and better optimization. This includes both the human and bear avatar seen in the game.

I also designed all the original offering of “bears” included in the game at launch, illustrated below.